Private Label: Custom-Made Swimwear from Italy
An example of how the process works

Overview
- Product: Premium Italian Swimwear & Bikinis
- Origin: Designed and made in Italy by specialized swimwear manufacturers
- Custom Branding: Available via Private Label Service
International brands and boutique labels can create their own exclusive, high-quality, or luxury swimwear collections fully branded with their own labels. This opportunity is offered through the Private Label program by selected Italian swimwear manufacturers within the ItalianModa B2B marketplace.
Private Label Manufacturing Process – Authentic “Made in Italy”
Step 1: Project Briefing & Style Selection
- The client shares a concept including mood boards, references, target market, seasonal focus, quantity goals, price points, and product types (e.g., bikinis, one-pieces, men’s swim shorts).
- Specialists suggest existing “White Label” models or support a fully custom collection.
- Guidance is provided on fabrics, fits, coverage, and branding placement.
Step 2: Customization & Technical Design
- Clients can customize:
- Fabrics: Lycra, recycled polyamide, textured stretch materials
- Colors and prints (custom or standard)
- Lining, padding options, and closure systems
- Logo applications: heat transfer, embroidery, silicone patches, woven labels
- A detailed technical sheet is developed, including sizing, materials, patterning, and branding elements.
Step 3: Prototype Development (Sampling)
- A prototype is crafted by the swimwear workshop within 2–4 weeks.
- Once payment is received, the sample is shipped to the client for review.
- Client feedback is reviewed and applied before proceeding.
Step 4: Production
- Full production starts after sample approval.
- Minimum order quantities range from 100 to 300 units per style depending on complexity.
- All production takes place in Italy, under strict quality and fit controls.
- Expert teams guarantee perfect tailoring, durability, and color stability.
Step 5: Branding & Packaging
- Available options include:
- Branded swimwear pouches or dust bags
- Custom labels, hang tags, and care inserts
- Retail-ready and eco-friendly packaging solutions
Step 6: Global Shipping & After-Sales Support
- Orders are carefully packed and shipped globally using insured logistics providers.
- Export documentation (EUR1, Made in Italy certification) is provided when required.
- Support is offered for reorders, seasonal launches, and new product drops.
Why Choose Private Label Made in Italy?
- Craftsmanship: Italian swimwear know-how combining style and performance.
- Brand Prestige: Offer customers exclusive, fashion-forward swimwear.
- Customization: Full creative control on fabrics, fit, and brand expression.
- Sustainability: Use of recycled fabrics, ethical production, and timeless design values.
Important Notes
Private Label production requires an advance payment of 30% to 50% of the total order value. The balance must be paid before the final shipment.